Iiterview | Unikt Media (Bucharest, Romania)

Hy, let me begin by introducing myself and tell few words about my background. My name is Stefan Mirea and I’m 31 years old. At the age of 17 I started my journey by becoming a Dj and a music producer. Music was my first love and at that time my everything. When I was 22 I got a job in television and worked there for 7 years. I started as Sound Engineer and ended as Head of Promo Department. UNIKT MEDIA project was born in 2006 in a formula of two, me and a colleague from television Cristi. Now, after 6 years we are a team of four videographers divided in two teams (me, Cristian Liteanu, Razvan Rosu, Marian Ciungu). Only me and Razvan are doing the edits.

How many years have you been working in the market of videography? Where you work, you have your own office or you are doing all the work on the Internet?
My first wedding was shot in 2007, because before this I was a wedding photographer, then I started to shot video. Now I am very passionate about this and I really like what I am doing. Our work is well known here in Romania since 2009, but I can say that we began playing in the professional league when we started filming with DSLR. Our first office was rented 3 years ago. Now we are located downtown Bucharest, in an old villa. Here we meet our clients and also we have a small studio, and our editing office.

How did the idea to become a wedding videographer?
Like I said before, my first love was music, so I never thought that I will do this, but now I am happy for the way things evolved. I began as DJ, then I learned a lot about photography and start working as wedding photographer and finally I challenged myself and switched to videography.
Unikt is a project where we invested all our confidence from the start. Our basic concept was to do all the work as we would like others doing it for us. We placed ourselves in our customer’s shoes and analyze what we would like to receive. I started using the music I liked, not looking at what were others doing or what most of grooms liked. Because of this we differentiate on the market and all our customers start thinking that we were out of the box. Our videos were very alert, full of live, of joy, of happiness, of people laughing and dancing. We used unusual music like electronic music when everybody was using soft romantic songs. We always wanted to know and understand a little of every customer, of every story, because I always thought that memories should be personal and closer to each client taste.

What is your favorite part of the job? In addition to video, what other line of business you are developing?
Well, I can say that we focus on photography too. We offered both video and photo services under Unikt name until 2009 when my wife ( who is the photographer) took a short brake. Since 2010 we divided and the wedding photography part became Just Say Yes Photography, Unikt offering only videography services.
What can I say more, I have few business ideas I am looking forward on implementing them. I will tell you more about them in the future.

Do you think if EEVA unite the best of colleagues in Europe, can do our job better and help videography?
I think EEVA is a very good project and actually come at the right moment. The wedding videography market is continuously extending and evolving, and I think that we needed this kind of community. Nowadays, there are so many talented and passionate people who are doing this and I think that it is very good that we can share our work, our ideas, and our opinions. We all learn from each other.

What do you think about the results of the competition wedding video, which doing EEVA?
I was very happy when I found out last year that I won Bronze for Best Videographer 2011 in European Wedding Video Contest 2011, especially because the submission was made by my wife and I didn’t know at that moment. Last year I won Gold for Best Cameraman 2012 in Wedding video contest 2012.
By competing with other in these kinds of contests, videographers are required to push themselves a little harder to get the perfect shots. In the same time you have the means to get feedback and improve your skills. You can think about EEVA as a learning experience that makes you aware of the current trends, latest technology and also you can befriend other videographers. They inspire you, they entertain you, and you end up learning a ton even when you don't know it.

What would you like to say to your colleagues on videography?
Challenge yourself every day, try your best that today’s work to be better than the one you did yesterday, and in this way you will surely evolve.
Videographer Dmitry Sedov
Rome, Italy


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